4 SEO Trends That You Should Prepare For In 2019

4 SEO Trends That You Should Prepare For In 2019

Search engines go through so many updates that keeping it can be quite challenging. Search engine optimization is like a game, in which there is a complex, well-thought strategy for the ever-changing set of rules and victory. The Google algorithm is being constantly updated to get the most relevant content at the top of the deck.

Here are 2018 SEO trends that you need to see so that your brand can bring that prime lot to Google's search results.

Websites are changing to HTTPS

Http (or Hypertext Transfer Protocol) is the method by which data is moved around the web. It's fast, it's trustworthy and it's all around the world from the morning of the web. However, this is probably not the safest way to transfer data online. Hacking can be a picnic in it and this is not something you want if you are handling sensitive personal information with your users. Https (or Hypertext Transfer Protocol Secure) is the answer to this data security issue. If your site has switched to Https, then it is ensured that the visitor data on your site is encrypted and secure. Most websites are changing courses and Google is picking it up. Get it: In June of 2017, 55% of sites on Google search results pages were using Https and this trend is expected to continue until 2018. Simply put, Https have the future.

Google is showing more SERP features

SERP stands for Search Engine Results Page and a SERP feature is basically anything on SERP which is not a traditional organic result. If you type the name of a celebrity, for example, you will find a Knowledge panel providing basic information like personality, full name, age and previous tasks above the list of search results. The primary goal of SERP features is to give users the most relevant information in the shortest possible time. Such results clearly get more clicks due to the major real estate and eye-catching look. If you want exposure to a SERP feature, one, you need to secure a spot on the first page of results, because Google curates featured snippets from the websites on the leaderboard. And secondly, you should have content that is effective and accurately targeted to your customer's question. So if you thought that the Featured Snippet is nothing more than a fad or novelty, then I hope we can assure you that they actually provide an important biological opportunity for your brand.

What is SEO? (Search Engine Optimization Definition) 

The increasing popularity of voice search

With the increasing popularity of Siri, Alexa and Cortana, we can easily assume that there is really a demand for virtual personal assistants. More and more people are using these AIs to plan their day and to answer their questions about anything under the sun. The increased method of this technique is something you can do to bring your brand to the top of the search results. An overview is that a new keyword research routine is required for voice search. Users who use voice search, they use ordinary, interactive sentences instead of the Chaty queries lingo used in text search. In this SEO trend, behind this question is the natural language and the question behind the question. Reconsider your content and make sure you can ride this wave.

Mobile first indexing

Google's Mobile First Indexing has started to launch this 2019 and we hope you have strengthened the mobile version of your site. With this SEO trend, your site will start indexing and ranking based on how content is viewed through mobile instead of Google Desktop version. In recent years, changes have been made with the constant increase in the engagement of mobile devices. If you do not have a mobile-friendly site, then you are ignoring more than 55 percent of web users. Ensure that you are optimizing your content for mobile and using a responsive design for your site that works for different devices. There are multifunctional and accessible ways to stay competitive.